Art Director is just a posh word for someone who knows their way around advertising concepts, and is no stranger to the finer points of graphic design. I work alongside some of the best copywriters in the business to create memorable advertising for clients - of all shapes and sizes.
My approach is to listen hard, work hard and have as much fun as possible in the process. If there’s a bit of passion and energy there it should shine through in the finished product.
Simple ideas work best. So, I believe in keeping it simple. Above all, I try to remember that, just like people, brands must intrigue or entertain if the want to start a meaningful conversation.
Nobody is listening. Until you say something interesting or amusing.
Glasnevin Cemetery Ad Campaign Posters/Radio
With more than 1.5 million people buried in Glasnevin it's true to say All Human Life is Here. Among the thousands of names represented (22,008 Byrnes for instance) are many that contrast, creating a campaign that engages and provokes at the same time. It instantly makes you wonder about your family name and invites the viewer to come up with their own variations- always a sure sign of a campaign with legs. Well, one Leg, four Leggs and 18 Legges, to be precise.
Concept/Copy: Eoghan Nolan, Brand Artillery Art Direction: Tony Purcell Freelance