<![CDATA[Tony Purcell Freelance | Art Direction & Design - Blog]]>Fri, 01 Sep 2017 00:31:38 -0700Weebly<![CDATA[Great  ads  that  never  ran   # 1]]>Thu, 31 Aug 2017 10:17:47 GMThttp://www.artdirector.ie/blog/great-ads-that-never-ran-1
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A nice little ad I created as a tribute to Brian O'Driscoll for his retirement. Never made the touchline!
]]><![CDATA[Purcell  Small  &  mighty  art director  mail piece]]>Wed, 14 Sep 2016 10:39:58 GMThttp://www.artdirector.ie/blog/purcell-small-mighty-art-director-mail-piece
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This little bottle was hand delivered to clients desks with a personalised Postit note on a 20 cent Centra plastic bag. It proved to have a good old fashioned viral effect and was passed around their offices, and actually trended on social media.
]]><![CDATA[Colm   Leavy   Butcher   Logo]]>Wed, 24 Aug 2016 12:51:55 GMThttp://www.artdirector.ie/blog/colm-leavy-butcher-logo
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New  identity  for  colm  leavy  craft  butchers

Colm has a great sense of fun and this is reflected in his logo design. I took the glasses / apron graphics right through from the stationery design above to the interior point of sale, aprons, and exterior facia. Guaranteed to put a smile on your chops!
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]]><![CDATA[Hot  Sauce  Productions  Identity]]>Wed, 13 Apr 2016 15:12:45 GMThttp://www.artdirector.ie/blog/hot-sauce-productions-identity
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Hot Sauce is a brand new commercials production company that aims to add a whack of spice to your production project. Working with copywriter Ray Stevenson and web designer Declan Barnes, we took the identity through stationery design, responsive website, digital newsletter and mailshots. The client wanted something and different with a bit of an edge to it. The image of a sauce splash caught in split second frame forms the shape of a dragon. It prints behind the letterhead and compliment slip subtly acting as a watermark. The logotype - a hand drawn sans serif typeface.

hotsauce.ie
]]><![CDATA[Dublin's  DNA  Logo]]>Wed, 04 Nov 2015 15:19:21 GMThttp://www.artdirector.ie/blog/dublins-dna-logo
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DNA is a new heritage trail highlighting the vibrant and varied attractions on Dublin's city's northside. I created this logo for Brand Artillery, giving it an 'old world look' to suit the historic landmarks on the trail.
Design Tony Purcell
Client Brand Artillery
]]><![CDATA[Catherine  Donnelly  article]]>Tue, 13 Oct 2015 14:49:00 GMThttp://www.artdirector.ie/blog/catherine-donnelly-article
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“Fuck. O Fuck. Jesus Christ. Fuck, fuck, fuck, fuck.
DON’T TELL ANYONE UNTIL I GET BACK!!
Oh Fuck!”
Catherine Sheerin-Donnelly, who died in October 2014, was widely regarded as one of the finest advertising copywriters of her generation. Her campaigns for Ballygowan, the IDA and Barry’s Tea are among the most iconic Irish advertising of the 20th century. On Catherine’s anniversary, we remember her.

Copy: Eoghan Nolan
Design: Tony Purcell
]]><![CDATA[New Stepaside cd design]]>Thu, 24 Sep 2015 13:01:04 GMThttp://www.artdirector.ie/blog/new-stepaside-cd-design
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Black & White. The new double track CD from Stepaside. The main track is about dreaming in black and white. The imagery is a haunting image of a girl running up an old staircase. Available now on iTunes
]]><![CDATA[ICAD Awards 2015]]>Mon, 25 May 2015 14:39:57 GMThttp://www.artdirector.ie/blog/icad-awards-2015Glasnevin Surnames Campaign gets 4 nominations
Title: Glasnevin 'Surnames' Campaign
Art Director: Tony Purcell
Copywriter: Eoghan Nolan

Chuffed that the very popular poster campaign has been nominated again this year. It was great campaign to work on. Looking forward to the awards next Thursday
]]><![CDATA[Launch  of 2014 ICAD Awards Book]]>Fri, 05 Dec 2014 15:05:41 GMThttp://www.artdirector.ie/blog/launch-of-2014-icad-awards-book
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Great night at the launch of ICAD Awards Book 2014. The book is dedicated to the great legend Catherine Donnelly. Eoghan Nolan gave a little talk on how the Glasnevin Surnames Campaign evolved.
]]><![CDATA[Glasnevin   museum  magical  history tour  poster]]>Thu, 07 Aug 2014 15:24:52 GMThttp://www.artdirector.ie/blog/glasnevin-museum-magical-history-tour-poster
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The latest bus poster in the multi ICAD award winning campaign for Brand Artillery.

Copywriter/Concept: Eoghan Nolan.
Art Director: Tony Purcell
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