This little bottle was hand delivered to clients desks with a personalised Postit note on a 20 cent Centra plastic bag. It proved to have a good old fashioned viral effect and was passed around their offices, and actually trended on social media.
Hot Sauce is a brand new commercials production company that aims to add a whack of spice to your production project. Working with copywriter Ray Stevenson and web designer Declan Barnes, we took the identity through stationery design, responsive website, digital newsletter and mailshots. The client wanted something and different with a bit of an edge to it. The image of a sauce splash caught in split second frame forms the shape of a dragon. It prints behind the letterhead and compliment slip subtly acting as a watermark. The logotype - a hand drawn sans serif typeface.
“Fuck. O Fuck. Jesus Christ. Fuck, fuck, fuck, fuck.
Catherine Sheerin-Donnelly, who died in October 2014, was widely regarded as one of the finest advertising copywriters of her generation. Her campaigns for Ballygowan, the IDA and Barry’s Tea are among the most iconic Irish advertising of the 20th century. On Catherine’s anniversary, we remember her.
Copy: Eoghan Nolan
Design: Tony Purcell
Glasnevin Surnames Campaign gets 4 nominations
Title: Glasnevin 'Surnames' Campaign
Art Director: Tony Purcell
Copywriter: Eoghan Nolan
Chuffed that the very popular poster campaign has been nominated again this year. It was great campaign to work on. Looking forward to the awards next Thursday
_Tony Purcell is a freelance art director & graphic designer, living and working in Dalkey, Co. Dublin, Ireland.