With more than 1.5 million people buried in Glasnevin it's true to say All Human Life is Here. Among the thousands of names represented (22,008 Byrnes for instance) are many that contrast, creating a campaign that engages and provokes at the same time. It instantly makes you wonder about your family name and invites the viewer to come up with their own variations- always a sure sign of a campaign with legs. Well, one Leg, four Leggs and 18 Legges, to be precise.

Media: Metro Posters / 6 Sheet Posters / Bus Posters / Radio
Concept/Copy: Eoghan Nolan, Brand Artillery
Artdirection: Tony Purcell Freelance

Amawele is an Irish volunteer charity helping schools in South Africa to grow organic vegetable gardens for kids that really need proper nutrition. Concept Tony Purcell / Killian O'Donnell.