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Launch  of 2014 ICAD Awards Book

12/5/2014

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Great night at the launch of ICAD Awards Book 2014. The book is dedicated to the great legend Catherine Donnelly. Eoghan Nolan gave a little talk on how the Glasnevin Surnames Campaign evolved.
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Glasnevin   museum  magical  history tour  poster

8/7/2014

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The latest bus poster in the multi ICAD award winning campaign for Brand Artillery.

Copywriter/Concept: Eoghan Nolan.
Art Director: Tony Purcell
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Glasneven Cemetery Poster

9/6/2013

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The Glasneven Cemetery Poster Campaign has been a huge success. So much so that they are now selling them in the Cemetery shop. This is the design for the A2 poster.
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Glasnevin Cemetery Campaign

8/19/2013

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With more than 1.5 million people buried in Glasnevin it's true to say All Human Life is Here. Among the thousands of names represented (22,008 Byrnes for instance) are many that contrast, creating a campaign that engages and provokes at the same time. It instantly makes you wonder about your family name and invites the viewer to come up with their own variations- always a sure sign of a campaign with legs. Well, one Leg, four Leggs and 18 Legges, to be precise.

Media: Metro Posters / 6 Sheet Posters / Bus Posters / Radio
Concept/Copy: Eoghan Nolan, Brand Artillery
Artdirection: Tony Purcell Freelance
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Amawele Ads

8/12/2013

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Amawele is an Irish volunteer charity helping schools in South Africa to grow organic vegetable gardens for kids that really need proper nutrition. Concept Tony Purcell / Killian O'Donnell.
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Bloomsday ad for Glasnevin Cemetery

6/17/2013

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Copywriter Eoghan Nolan of Brand Artillery and myself created this ad for Bloomsday at Glasnevin Cemetery.  I hope that Burgundy was at least 15% proof.
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MACE Local Heroes Stings

5/23/2013

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Four charming little MACE stings for Campaign Advertising. Concepts by myself and Ray Stevenson. Directed by Kenny Byrne. Produced by Reelgood Studios.
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The Kiss

5/10/2013

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By joining DTZ, John Costello happens to be in the right place at the right time  - just like his dad (the man wearing the beret in the iconic Robert Doisneau shot 'The Kiss'). Copy Killian O'Donnell.
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'The Gathering ' TV Ad for Mace

3/11/2013

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Brendan is a bit surprised when the rellies arrive over from the states for The Gathering - with more than a vague resemblance to himself! Great fun doing this short tactical ad with copywriter Ray Stevenson for Campaign Advertising.
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German Language Campaign

2/25/2013

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This is new press, radio and web campaign created by myself and copywriter Killian O'Donnell. We though that using typical Irish sayings and translating them into German would be a fun way to encourage Irish students to take up German language courses.
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    _Tony Purcell is a freelance art director & graphic designer, living and working in Dalkey, Co. Dublin,  Ireland.

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