Great night at the launch of ICAD Awards Book 2014. The book is dedicated to the great legend Catherine Donnelly. Eoghan Nolan gave a little talk on how the Glasnevin Surnames Campaign evolved.
With more than 1.5 million people buried in Glasnevin it's true to say All Human Life is Here. Among the thousands of names represented (22,008 Byrnes for instance) are many that contrast, creating a campaign that engages and provokes at the same time. It instantly makes you wonder about your family name and invites the viewer to come up with their own variations- always a sure sign of a campaign with legs. Well, one Leg, four Leggs and 18 Legges, to be precise.
Media: Metro Posters / 6 Sheet Posters / Bus Posters / Radio
Concept/Copy: Eoghan Nolan, Brand Artillery
Artdirection: Tony Purcell Freelance
Four charming little MACE stings for Campaign Advertising. Concepts by myself and Ray Stevenson. Directed by Kenny Byrne. Produced by Reelgood Studios.
Brendan is a bit surprised when the rellies arrive over from the states for The Gathering - with more than a vague resemblance to himself! Great fun doing this short tactical ad with copywriter Ray Stevenson for Campaign Advertising.
This is new press, radio and web campaign created by myself and copywriter Killian O'Donnell. We though that using typical Irish sayings and translating them into German would be a fun way to encourage Irish students to take up German language courses.
_Tony Purcell is a freelance art director & graphic designer, living and working in Dalkey, Co. Dublin, Ireland.