Hot Sauce Productions Identity
Hot Sauce is a brand new commercials production company that aims to add a whack of spice to your production project. Working with copywriter Ray Stevenson and web designer Declan Barnes, we took the identity through stationery design, responsive website, digital newsletter and mailshots. The client wanted something and different with a bit of an edge to it. The image of a sauce splash caught in split second frame forms the shape of a dragon. It prints behind the letterhead and compliment slip subtly acting as a watermark. The logotype - a hand drawn sans serif typeface.
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_Tony Purcell is a freelance art director & graphic designer, living and working in Dalkey, Co. Dublin, Ireland.