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Small & Mighty Personal Mailshot
This little bottle was hand delivered to clients desks in a 20 cent Centra plastic bag. It proved to have a good old fashioned viral effect and was passed around their offices, and actually trended on social media.
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PCH graduate poster campaign
PCH needed a strong poster campaign attracting graduates to their San Francisco, Chinese and Cork offices at their Graduate Zoo stand.
Media: Posters Concepts: Ray Stevenson, Tony Purcell |
Fido posters
Fido.ie is a website that helps you find your lost pet, or in this case jibbering owner.
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Catherine Donnelly Tribute Article
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Catherine Sheerin-Donnelly, who died in October 2014, was widely regarded as one of the finest advertising copywriters of her generation. Her campaigns for Ballygowan, the IDA and Barry’s Tea are among the most iconic Irish advertising of the 20th century. On Catherine’s anniversary, we remembered her with this magazine article.
Design: Tony Purcell
Copy: Eoghan Nolan
Design: Tony Purcell
Copy: Eoghan Nolan
the Glasnevin Cemetery Campaign
With more than 1.5 million people buried in Glasnevin it's true to say All Human Life is Here. Among the thousands of names represented (22,008 Byrnes for instance) are many that contrast, creating a campaign that engages and provokes at the same time. It instantly makes you wonder about your family name and invites the viewer to come up with their own variations- always a sure sign of a campaign with legs. Well, one Leg, four Leggs and 18 Legges, to be precise.
Media: Posters, Online, Radio
Concept/Copy: Eoghan Nolan, Brand Artillery
Art Direction: Tony Purcell Freelance
Here's last years award winning Campaign
Media: Posters, Online, Radio
Concept/Copy: Eoghan Nolan, Brand Artillery
Art Direction: Tony Purcell Freelance
Here's last years award winning Campaign
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Bloomsday ad for Glasnevin Cemetery
Copywriter Eoghan Nolan of Brand Artillery and myself created this ad for Bloomsday at Glasnevin Cemetery. I hope that Burgundy was at least 15% proof. Media: Press Art Direction: Tony Purcell Copy: Eoghan Nolan, Brand Artillery |
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Amawele Ads
Amawele - a charity who help children in South Africa plant vegetable gardens in their school yards. We created a set of press ads that appeared in The Irish Times.
Media: Press Art Direction: Tony Purcell Copy: Killian O'Donnell |
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DTZ Ad
By joining DTZ, John Costello happens to be in the right place at the right time - just like his dad (the man wearing the beret in the iconic Robert Doisneau shot 'The Kiss'). Media: Press Art Direction: Tony Purcell Copy: Killian O'Donnell |
German Language Campaign
This is new press, radio and web campaign created by myself and copywriter Killian O'Donnell. We though that using typical Irish sayings and translating them into German would be a fun way to encourage Irish students to take up German language courses.
Media: Press/Digital/Web Art Direction: Tony Purcell Copy: Killian O'Donnell 
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Posters
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Hireland Poster Campaign
Part of a multi-media campaign for Hireland - an employment initiative
created entirely by volunteers who gave their services for free.
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